25% fretting about post-DTV reception


A new poll out from Rasmussen reveals that a quarter of US citizens are at least somewhat concerned about the fate of their television reception when analog enters the history books 2/17/09. But only 11% are in the very concerned category, and 36% have no worries whatsoever. Rasmussen says the elderly are more worried about it than any other group, and that 85% know what they need to do to be ready.

Meanwhile, Telecommunications and the Internet Subcommittee Chair Ed Markey (D-MA) is putting his legislative specialty where his mouth is, teaming with the Massachusetts Broadcasters Association to put together DTV Day in Boston12/9/08, which includes executing no less than three analog shut-down tests. "The coming transition to DTV will be revolutionary for television while hopefully passing almost unnoticed by most consumers. In order to ensure a smooth transition, I have been conducting extensive oversight of federal DTV transition efforts, and now I am pleased to join with the leadership of Boston’s television media to better inform our local community through this unique ‘DTV Day,’" said Congressman Markey. "Our local stations are showing an impressive dedication to serving their viewers by cooperating on this DTV outreach effort. I am proud that the Boston market can be an example across the country."

Finally, NAB President/CEO David K. Rehr wrote a letter on commendation in praise of retailer Target, which is selling the Venturer Electronics DTV converter box for just $44.99, a mere $4.00 above the value of the NTIA-issued coupon customers will ideally present at the time of purchase.