With a planned multimillion dollar on-air and online awareness campaign scheduled for over the holidays and into early January, Pearl TV and its Phoenix Model Market partners are now coordinating a multimarket consumer awareness campaign with local broadcasters who are now transmitting in NEXTGEN TV.
The new NEXTGEN TV service is already on the air in more than a dozen cities, and the Pearl TV business group of broadcasters is working with TV manufacturers to introduce the new service and its capabilities together to drive receiver sales and to raise consumer awareness of the NEXTGEN TV mark.
