2nd Screen Dominates TV by 2018 While Radio Drops

0

BorrellBorrell Associates’ annual panel of media and advertising experts are making several predictions about media’s future.


Some 60% of the 300 or so experts predict “the second screen” will dominate the first screen by 2018, with so-called “smart” TVs helping to move along that transition.

Click here to Login & view the full article & read our famous RBR+TVBR observation (Not a member? Join Today!)