2nd week in a row, ABC summer line-up gaining


For the 2nd week in a row, ABC generated big year-to-year improvement with its new Tuesday summer schedule.   Continuing to grow its young adult audience in each hour from the year-ago night, the Net surged over the same Tuesday last year (6/30/09 – an all-original schedule) by 1.7 million viewers and by 55% in Adults 18-49. 

ABC’s Wipeout ranked #1 in its 8pm time slot among Adults 18-49 for the 2nd straight week.  The broad-appealing unscripted series also won its hour for the 2nd week running among Adults 25-54 and key Men (M18-49/M25-54) and once again finished as Tuesday’s top-rated broadcast show with Teens 12-17 and Kids 2-11. 

Against well-established unscripted competition in the 9 o’clock hour on NBC (America’s Got Talent) and Fox (second hour of Hell’s Kitchen), Downfall continued to substantially improve time period for ABC year to year, jumping by 1.4 million viewers and by 40% in Adults 18-49 over the year-ago evening.

In the 10 o’clock hour, ABC News’ Primetime: Mind Games placed #2 against its CBS and NBC competition among Adults 18-49 and Adults 18-34.  The newsmagazine boosted ABC’s delivery in the hour year-to-year by 11% in Adults 18-49.

Based on Fast Affiliate Live + Same Day Ratings:

(source: ABC)