‘La Campesina’ Bets On Nevada FM


campesinaFirst-generation Hispanic immigrants who have settled near Nellis Air Force Base or the St. George, Utah area will soon have a new source for workers’ rights—in addition to their favorite regional Mexican music.

Farmworker Educational Radio Network, the legal name for nonprofit organization Cesar Chavez Foundation’s broadcast properties, has purchased Class C KYLI-FM 96.7 in Bunkerville, Nev. and its 340-watt booster in Sunrise Manor, Nev.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.