4 Quick Questions to Answer Before Discounting


Barrett-Riddlebergerby Barrett Riddleberger

The use of discounts figures into the calculations of executives at just about any business. Employing discounts can be especially tricky in broadcasting where the item for sale is nebulous: air time. xPotential Selling CEO Barrett Riddleberger (xpotentialselling.com) takes on the key question: Do you sell price or value?

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