By Lang Smith
For any sales-driven business, it isn’t the size of your data that matters, it’s what you do with it. No longer a discretionary luxury, predictive analytics are now the name of the game for marketers determined to utilize customer metrics in a meaningful way to establish a tremendous competitive advantage, gain notable market share and significantly boost bottom lines. Cloud Signalytics Founder Lang Smith (www.cloudsignalytics.com) underscores for RBR+TVBR readers why companies depending on a CRM system, alone, are realizing grave opportunity loss in today’s business climate.
