“Hope for Haiti Now: A Global Benefit for Earthquake Relief,” drew a cumulative audience of more than 83 million viewers and a gross average audience of more than 24 million viewers in the United States, according to data from The Nielsen Company. The telethon has now raised more than $61 million in donations from the general public, with more still coming in.
“Hope for Haiti Now” aired on Friday, January 22nd across networks including ABC, CBS, NBC, FOX, CNN, BET, The CW, HBO, MTV, VH1, CMT, PBS, TNT, Showtime, AMC, CNBC, COMEDY CENTRAL, Bravo, E! Entertainment, MSNBC, National Geographic Channel, Oxygen, G4, CENTRIC, Current TV, Fuse, MLB Network, EPIX, Palladia, SoapNet, Style, Discovery Health, Planet Green, CNN en Espanol, HBO Latino, Logo, MTV2, MTV Tr3s, MTV Hits, VH1 Classic and VH1 Soul.
| TV Ratings For Haiti Relief Effort – Across All Networks | ||||||
|---|---|---|---|---|---|---|
| Broadcast | Date | Networks | Average # of Households | Un-duplicated # of Households | Average Audience of Persons 2+ | Un-duplicated # of Persons 2+ |
| Hope For Haiti | 1/22/10 | Various* | 17,991,000 | 56,106,000 | 24,107,000 | 83,407,000 |
| Source: The Nielsen Company
Networks: ABC, CBS, FOX, NBC, CW, BET, BIO, BRAVO, CMT,CNN, COMEDY, DISCOVERY HEALTH, E!,FUSE, GALAVISION, G4, HBO PRIME, MSNBC, MTV, MTV2, MT3, NatGeo, OXYGEN, SHOWTIME, SOAPNET, SPIKE, STYLE, TNT, TV LAND, TV ONE, VH1, WEATHER CHANNEL, and VH1 CLASSIC |
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Across the Web and mobile, “Hope for Haiti Now” attracted 1.9 million video streams during the live broadcast. Between the live broadcast and replays of the performances available on MTV.com and other sites, “Hope for Haiti Now” attracted 5.8 million total streams throughout the weekend, including more than 150,000 mobile streams. The “Hope for Haiti Now” iPhone app, which allowed for live streaming of the broadcast, has been downloaded more than 100,000 times. Streaming data was compiled using data provided by Omniture, Akamai, as well as sites and mobile carriers that streamed “Hope for Haiti Now.”
“Hope for Haiti Now” was also the most Tweeted topic of the weekend, according to social media monitoring firm Collective Intellect. The “Hope for Haiti Now” Twitter Tracker, built by Stamen Design for MTV.com and hopeforhaitinow.org, recorded more than 1 million Tweets around the event on Friday evening alone.
“Hope for Haiti Now” will continue accepting donations for six months via the following methods:
— Online: www.hopeforhaitinow.org
— Phone: 877-99-HAITI
— Text: Text “GIVE” to 50555
— Mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201
West 5th Street, Suite T-700, Los Angeles, CA 90017
“Hope for Haiti Now,” benefits Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the Clinton Bush Haiti Foundation. Proceeds from “Hope for Haiti Now” will be split among each organization’s individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the nongovernmental organization (NGO) community in Haiti.
“Hope for Haiti Now” was led by Wyclef Jean in New York City, George Clooney in Los Angeles, and CNN’s Anderson Cooper reporting from Haiti, and featured performances by Wyclef Jean, Madonna, Bruce Springsteen, Jennifer Hudson, Mary J. Blige, Shakira, and Sting in New York City; Alicia Keys, Christina Aguilera, Dave Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor Swift, Emeline Michel and a group performance by Keith Urban, Kid Rock, and Sheryl Crow in Los Angeles; and Beyonce, Coldplay, and a group performance by Bono, The Edge, Jay-Z, and Rihanna in London.
“Hope for Haiti Now” also featured appearances by President Bill Clinton, Ben Stiller, Brad Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry, Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L. Jackson, Tom Hanks, and Muhammad Ali. More than one hundred of the biggest names in film, television, and music also supported “Hope for Haiti Now” by answering phones and taking donations.
“Hope for Haiti Now” was produced by Joel Gallen and Tenth Planet Productions, in collaboration with Viacom’s MTV Networks and George Clooney.
RBR-TVBR observation: Broadcasters can and do step up to the plate. Of course, a week from now someone in Washington will once again claim just the opposite. Such selective memories!
