90-minute 'American Idol' wins for Fox Wednesday


Airing the AMERICAN IDOL Top 8 performance show and Week 2 of new comedy BREAKING IN, FOX won the night across all key demos and beat the next highest-rated competitor (CBS) by +100% among Adults 18-49 and +67% in Total Viewers.

AMERICAN IDOL:  7.1/20, the exact same rating it drew in the prelims last week before bumping up two tenths in the finals (which we expect will happen again in the finals later today)

IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +87% in A18-49 (7.1 vs. Modern Family’s 3.8) and +68% in Total Viewers (22.4 vs. Criminal Minds’ 13.3 Mil.)   
Versus the comparable telecast last year (Top 9-again on 4/13/10), last night’s IDOL retained 97% of Adults 18-49 and gained +9% in Total Viewers.

AMERICAN IDOL showed impressive growth throughout the night, gaining +29% among  Adults 18-49 and +24% in Total Viewers in its last half hour vs. its first

BREAKING IN:  2.8/7, down -20% vs. 4/06/11 – which is actually quite solid given that ABC’s comedies were back in originals    

Week two of BREAKING IN topped the debut of ABC’s Happy Endings in head-to-head competition in the 9:30p half hour  by +4% among Adults 18-49 and +15% Total Viewers

In addition, BREAKING IN grew +6% vs. its premiere last week in Teens (1.7/6 vs. 1.6/6).         

BREAKING IN ranked #2 in its 9:30p half hour among Adults 18-49 and #1 among Teens.                        


ABC’s The Middle (1.8/6, down -10%), Better With You (1.5/4, down -12%), and Modern Family (3.8/10, down -14%) all dropped from their last original telecasts and hit original season lows (excluding Thanksgiving week for Modern Family). At 930p,  a special preview of new comedy Happy Endings posted a 2.7/7, down -27% from Mr. Sunshine’s premiere in the time period earlier this spring (3.7/10 on 2/9/11). At 10p, Happy Endings premiered in its regular time period with a 2.3/6, down -21% from the 4/19/10 premiere of Romantically challenges. A repeat Modern Family closed the night with a 1.8/5.

CBS’s Survivor: Redemption Island (2.9/9, down -9%) delivered its lowest original telecast ever (excluding clipshows and Thanksgiving). Criminal Minds (3.4/9) was down -6% from last week, while spinoff Criminal Minds: Suspect Behavior (2.5/7) finished the night up +19% but in line with its prior season average.

NBC aired an original Minute to Win It (1.0/3, flat with last week and tied as series low) followed by repeats of Minute to Win It at 9p (1.0/3) and Law & Order: SVU at 10p (1.5/4).

(source: FOX)