Exceptional people will be used to promote the exceptional quality of 901 Silver Tequila in a new campaign from The Martin Agency that is getting ready to hit television and other media. The campaigns general theme: “Tequila Is Liberty.”
Television commercials will focus on fictional characters that stand out from the crowd, and tie the superior quality of the individual to the superior quality of the high-end libation.
“The 901 Silver Tequila ‘Tequila Is Liberty’ campaign is centered on our target consumers’ desire to experience more and create rewarding and memorable moments,” said Kevin Ruder, President, 901 Silver Tequila.
In addition to three television ads, the campaign ties in digital, print and viral elements.