The CW is wasting no time in nailing down a hit addition to its lineup. The network has given “90210” a full season order.
“The successful addition of ‘90210’ has taken The CW another step forward in building a cohesive schedule that defines this network as a destination for young women with shows that get our audience talking – and watching. We’re very excited about the chance to watch this ensemble of newcomers and familiar faces coalesce and grow together as we move forward,” said Dawn Ostroff, President, Entertainment, The CW.
The two-hour debut of “90210” shattered ratings records for The CW Network, becoming the highest-rated series premiere in the network’s history with women 18-34 (4.5/12), adults 18-34 (3.1/9) and adults 18-49 (2.6/7). With a double airing of the “90210” premiere during the opening week (Tuesday and Thursday), 12.7 million viewers watched all or part of The CW’s highly anticipated new series. Facing increased competition, the most recent telecast of 90210 scored week-to-week gains in target demos, including 6% in women 18-34 (3.3/10), 14% in adults 18-34 (2.4/7) and 3% in total viewers (3.3mil). In addition, the series debut of “90210” added over a third more viewers in target demographics with Live-Plus Seven Day DVR viewing included, the network said.
“90210” stars Rob Estes, Shenae Grimes, Tristan Wilds, AnnaLynne McCord, Dustin Milligan, Ryan Eggold, Jessica Stroup, Michael Steger, Lori Loughlin and Jessica Walter, with special appearances by Jennie Garth and Shannen Doherty. The show is produced by CBS Paramount Network Television with executive producers Gabe Sachs & Jeff Judah and new-to-the-series Rebecca Kirschner.