Hubbard Broadcasting’s Country 92.3 WIL-FM “took the plunge” at the 9th Annual Polar Plunge at Lake St. Louise in Lake St. Louis, Missouri on 2/4. WIL personalities Bo Matthews and Derrick Keith – along with 462 “plungers” – braved the cold to support the Special Olympics Missouri. The hearty swimmers – from a group of hippies and a rowdy bunch of pirates, to a collection of superheroes and even characters from Dr. Seuss books – got into the action and jumped into Lake St. Louise with 40 degree temperatures and a light drizzle.
Two young Special Olympics athletes spoke movingly during the opening ceremony. Each “plunger” raised a minimum of $75 per person, and with Saturday morning’s early tally of $93,000, Special Olympics Missouri is well on their way to collecting more than the $105,000 raised during the 2011 event.