Here’s something that shows how audio streams are becoming appointment listening and event programming is driving traffic to CBS Radio sites during off hours when traffic is normally low.
By broadcasting Wilco’s concert live on-air and on-line, WXRT-FM Chicago was able to capture a buzz that rippled through the city the past few days, and none more than Tuesday. The station was the talk of the town for all the Wilco fans who were not at last night’s show, and by looking at WXRT’s online stats, all the Wilco fans in Chicago and around the country came to 93XRT.com to hear the broadcast.
The station’s streaming stats last night during the Wilco broadcast peaked higher than their peaks during the normal workday (XRT consistently ranks among the Top 10 CBS Radio stations streamed). Typically WXRT’s stream numbers drop off after the workday hours, but last night it was obvious people drove home from work, then logged right back on in higher numbers than during the day. Page views on 93XRT.com tripled Tues. night and gave them nearly 50,000 page views over the course of one day alone – by far, the highest single day online in terms of stats yet.