95.7 KISS FM (KSSX), The Rhythm of San Diego, has named Louie Cruz PD, effective 7/1. Cruz will bring more than 20 years of radio broadcast experience to his new position at 95.7 KISS FM. His love for radio started from watching the popular 1980’s television sitcom WKRP in Cincinnati and listening to Don Rose on the legendary KFRC. As a teenager, he began mixing at house parties and later at nightclubs before landing his first radio gig at KSFM-FM in Sacramento. Cruz has been both an on-air talent and Program Director for the past 12 years. He most recently served as PD at KKBB-FM in Bakersfield, where he led the station to ratings success since 2005. Cruz also previously served as a board member for the Kern County Hispanic Chamber of Commerce.
“I’ve crafted a definitive style within the Rhythmic AC format, one that has a Top 40 approach but doesn’t stray from what makes this format unique,” said Cruz. “I can’t wait to bring this style and my desire to win to 95.7 KISS-FM and San Diego.”
“Louie’s personal connection and successful track-record with the Rhythmic AC format are an ideal match for 95.7 KISS-FM,” said John Peake, Vice President of Programming, Clear Channel Media and Entertainment San Diego. “We’re excited to add Louie’s tremendous format experience, winning attitude and a great work ethic to San Diego’s hottest new radio station.”