Here’s a great example of radio coming to the rescue of a local community’s spirits: Cox Radio Group’s 98.7 Kiss FM Birmingham, AL replaced the City of Birmingham’s Christmas tree that was burned on 12/14. The fire is still under investigation and could possibly have been an attempt to steal copper from the electrical box that powered the tree, reported local news outlets. The city it would not replace the 40-foot spruce because of the hefty cost–estimated to be $7,500–it would take to purchase, deliver and decorate another tree in time for Christmas.
“We feel we have an obligation to the city and its citizens and didn’t want the real spirit of Christmas to be lost. We won’t let it be stolen or hijacked, the Grinch won’t win this year, not in Birmingham, we had to do something,” said Kiss FM OM Kori White.