Are digital ad dollars in for a growth slog in the coming months, or years? One prominent Wall Street voice is expressing deep concerns about longer-term growth in digital advertising. It's a sobering review from Michael Nathanson, of MoffettNathanson, and it comes after a revenue warning earlier this week from Snap Inc., the parent of Snapchat, and its less-than-robust Q2 2022 ad demand.
Soon, another news brand will arrive in the Washington, D.C., region. Nexstar Media Group hopes it will have the same power as in other markets where 'Now' magnetizes news seekers.
How young consumers relate to long-form content, user-generated content and even eSports means a lot to today's broadcast and cable TV programming, sales and leadership teams. Thus, this Horowitz Research study is a must-read, as it seeks to tell advertisers what they should consider when looking to engage "these politically aware digital natives" — Gen Z watchers — in a big year for political dollars.
Each organization's technical experts will not get additional time to analyze what they call the "voluminous" technical material filed by GeoBroadcast Solutions LLC in its effort to geo-targeted FM boosters — key to its ZoneCasting product offering — approved for use.
Among the many translators in the nation’s third-largest market is a 17-watt facility atop the John Hancock Tower. Its licensee made headlines in mid-March because the FCC handed it a proposed $8,000 fine for ceasing broadcasts without permission. After the licensee noted it is suffering from financial hardship, the Audio Division decided on a lower penalty, but a fine nevertheless.
MoffettNathanson has totaled the dollars seen across Q1 2022 for Radio and reaffirms what the industry is bragging about — the rebound from the COVID-19 pandemic's worst ad impacts is here.
As tragedy struck Uvalde, Tex., on May 24, the Sales Manager for South Texas Radio's three FMs in the town — the only broadcast media properties around — sprung into action. He's not only the host of a morning show on one of those stations, but the chief of the local volunteer fire department. He's also the parent of a student at the elementary school where 19 students were killed by a gunman.
Less than four months ago, a “Secret Millionaire” featured in a March 2011 episode of the now-concluded ABC reality television series re-entered radio ownership by agreeing to take Beasley Media Group‘s remaining properties in this upscale South Palm Beach County city. Now, he's selling them.
At 1490 on the AM dial, it possess a 1kw signal from 1 tower that allows it to cover much of the nation's third-largest market. For its Polish-speaking audience, that's proven to be a plus. Now, WPNA-AM is poised to welcome a new owner. What does that mean for the station's programming?
By the end of 2021, a student-run radio station would go silent under a STA. The student body didn't want to pay for it, with fee reduction more important. Now, the former radio station is seeing its studios converted from live broadcast to podcast recording facilities.
First, it was Boston's northern suburbs. José Villafañe has signed off on an asset purchase agreement that sees the media company he leads adding an AM serving the National Capital Region to the mix. The station comes with an FM translator serving a small pocket of Northern Virginia. The deal signals the exit from Radio of the Newcomb family.
Living Water Radio mainly uses a Class C2 facility at 89.3 MHz to reach listeners in Western Iowa and in Nebraska City, Neb. Until recently has also benefited from an FM translator licensed to Glenwater, Iowa. That mini-FM, presently silent, has just been sold.
London-based independent video software provider Synamedia has acquired a U.K.-based privately owned content discovery platform provider with products targeted at the entertainment industry.
The pioneering television service powered by ATSC 3.0 has launched in the Pacific Northwest's second-largest market, fresh off of a new partnership announced Wednesday with Sling TV.
The innovative NextGen television service presently operating in the Mountain West's fastest-growing DMA, has reached an agreement with Dish that allows subscribers to add two vMVPD options to their package.
The case for diversity is solid and has long been established, says Rainmakers CEO Michael Ferguson. "Diverse teams outperform their peers when it comes to revenue generation, workplace efficiency, innovation, market share, and employee wellness." Yet, he argues, many still struggle with unconscious bias.
It is being described as "one of the industry's first transitional platform approaches," one that maximizes dynamic advertising potential for television providers by inserting targeted ads simultaneously on both linear and connected streams. The timing is intriguing, as reports show the scatter market down some 30% since 2018 as NewFronts and Upfronts conclude for 2022-2023.
"Public speaking can be simple if you follow the rules," says "Zoom" expert and veteran public relations executive Rosemary Ravinal. Yet, more than 40% of the people of planet Earth say they fear public speaking more than death. Are you included? Here are 10 rules to help you break through the obstacles holding you back from presenting with ease and authority.
A number of politicians have posted comments on social media. They've Tweeted about it as well, indicating they're in favor of the report. Now, you can have your say on a Petition for Rulemaking that would establish a content vendor diversity report at the FCC.
Internet and digital news for the broadcasting industry.
Later this autumn, the parent company of HD Radio will separate its intellectual property (IP) business, making it a standalone operation. We now know who will be leading that forthcoming entity, to be known as Adeia.
The unanimous Commission approval is entirely the result of an effort pioneered by a wholly owned subsidiary of Sinclair Broadcast Group that took eight months to progress from proposal to regulatory policy. And, Dielectric couldn't be happier.
StreamGuys' choice for the role brings 15 years of business development, demand generation and strategic marketing experience to the Humboldt County, Calif., based streaming pioneer — along with what StreamGuys calls "a gift for transitioning businesses from technology to sales-focused organizations."