RBR+TVBR PRODUCTS AND SERVICES
Demonstrate Performance and Justify ROI on Ad Spend
Beginning Monday, April 20, and running throughout the week, Veritone will host five separate webinars ranging from content and ad intelligence to ad attribution, to intelligent media management, and to monetization.
The first event has the broadcast television industry in mind.
“Our attribution solution gives local TV stations and their advertising clients the data needed to understand performance and the analytics to examine what campaigns may need to be adjusted (i.e. day of the week, daypart, length, creative, frequency),” Veritone says.
The April 20 webinar is scheduled for 1pm Eastern and will cover:
- How AI can be applied to live linear and post-broadcast content
- How to track and verify spots, including live and in-content ads
- How to demonstrate the effectiveness of campaigns through attribution
- How intelligent content paves the way for a continuous content extension
Conducting the webinar are Veritone Regional Sales Director Jeanette Kadow and Senior Director of Product Management Michael Kennedy.