MIAMI BEACH — The woman who has served as Chief Digital Content Officer at Beasley Media Group has been named the first COO for the company’s Beasley Esports arm.
At the same time, the EVP/Programming since 2016 has been elevated to Chief Content Officer for all of Beasley’s holdings.
Now leading Beasley Esports is Lori Burgess. She was an integrated marketing strategy consultant on behalf of the company before taking the Digital C-Suite position at Naples, Fla.-based Beasley.
In her new role, she will be responsible for overseeing the day to day operations of the company’s esports business.
“The esports industry is on the verge of going mainstream,” said Burgess. “Our timing and expansion into this space will firmly poise Beasley Media Group to own and influence the next generation of consumers. The company’s ability to provide compelling esports content, leverage strategic partnerships and compete at the most elite levels will ensure our foundation as this sector begins to dominate the media and sports-market/entertainment conversation and commands more sponsorship partnerships.”
Beasley Media Group CEO Caroline Beasley cited “her leadership, experience and determination” as “exactly what we need to drive our company’s success as we continue to grow in the esports space.”
Concurrently, Justin Chase has been promoted to Chief Content Officer at Beasley Media Group.
In his new role, he will be responsible for overseeing all aspects of on-air content and digital on behalf of the company. Prior to his most recent role, Chase served as Vice President of Programming and Operations Manager for the Company’s four music stations in Las Vegas, comprised of KCYE-FM, KKLZ-FM, KOAS-FM and KVGS-FM.
“I am so grateful to the Beasley family and the entire corporate staff for their support and confidence in me taking on this new role within the company,” said Chase. “The programming and digital teams at Beasley are first class and I feel lucky to be surrounded by the best of the best every day.”
A current member of the National Association of Broadcasters Radio Board, Chase serves in leadership roles within numerous industry organizations, including the Media Ratings Council’s (MRC) Board of Directors, the MRC Radio Committee and the MRC Digital Committee. In addition, he served as a member of the Nielsen Advisory Council and participated in special projects with The Council for Research Excellence (CRE).