DORAL, FLA. — This ain’t no Hispanic reboot of The Love Boat.
There’s a new prime-time reality series set to debut Jan. 7 at 8pm Eastern on Univision Communications‘ flagship Univision network. While it is set to offer Spanish speakers a “big surprise,” the biggest surprise for broadcast TV’s C-Suite is perhaps the level of product integration and branding opportunities Univision is delivering for its partner on the show.
