Yes, auto insurance brands are very much using spot cable to attract consumers.
But, look what brand is No. 1 in the latest Media Monitors Spot Ten Cable report?
Perhaps looking for Father’s Day shoppers, JCPenney vaulted to the top of the latest report, thanks to 48,782 spot plays.
This puts Progressive now in the third slot, behind Allstate. Rival Liberty Mutual Insurance dips to sixth.
Meanwhile, new this week is Ace Hardware as summer DIY home projects go into full swing nationwide.