Stability, and sticking with Radio as an effective advertising medium, is once again visibly apparent in the latest Media Monitors Spot Ten Radio report.
There’s little, if any, change among the Top Five brands by play count using radio spots to build brand awareness and sales. The Home Depot is the dominant leader with 45,704 spots, discounting iHeartRadio spots, while JCPenney is the top retailer with 38,724 spots.
With the holiday shopping season in full force, Kohl’s returns with an effort that places the department store brand back in the Spot 10.
Also present is an unlikely source of holiday gift giving: eBay.
Here’s this week’s Media Monitors Spot Ten Radio report in full: