Until now, a Class C3 noncommercial FM scraping the southern edges of the Cincinnati metropolitan area has used its signal to provide Christian Contemporary Classic Hits to such cities as Florence, Warsaw and Williamstown, Ky.
Now, a programming shift is likely. The facility has just been acquired by another non-secular broadcaster — one with seven stations, including a recently acquired FM once airing the KLOVE network.
Trading hands is WKCX-FM 89.1, licensed to Crittenden, Ky. It’s owned by Spyrex Communications and operated as one of six frequencies in the Cincinnati DMA airing its “Touch FM” format.
Now, “Touch FM” will be giving up this facility, with first-adjacency to its WMWX-FM 88.9 in Miamitown, Ohio, which uses an Indiana-based tower to reach Cincinnati’s northern and western suburbs.
Aiding it in Covington is tiny WCNX-LPFM 92.1, with eight watts.
Further, locals can tune to an LPFM in Florence at 95.5 MHz and an LPFM in northeast Cincinnati. Up I-75 toward Dayton, “Touch FM” can be heard on Class A WYNS-FM 89.1 in Waynesville, Ohio.
As such, “Touch FM” may be paring down its assets, but its Cincinnati DMA presence will still be strong.
Who’s the buyer of WKCX? It is Somerset Educational Broadcasting Foundation, operator of the “King of Kings Radio” noncomm network.
King of Kings offers a Full Service CCM format, with worship music mixed with Talk and Teaching programming and SRN news at the top of each hour.
Somerset is paying $275,000 for WKCX, with a $25,000 earnest money deposit made to Spyrex through attorney Steve Huddleston.
There is no broker or finder involved in this deal, which brings King of Kings closer to Cincinnati while expanding its coverage of the Bluegrass State. King of Kings grew in a big way in May 2017, when it grabbed a Class A in the Huntington, W. Va.-Ashland, Ohio market from Educational Media Foundation.
In a deal valued at $130,000, EMF gave Somerset the former WEKV-FM 94.9, licensed to South Webster, Ohio. It is now WGNH.