You’ve heard the saying, “Everything old is new again.” Does that mean radio about to be “rediscovered?”
While digital offers an array of platforms and format options, placement has become an educated guess.
Has digital become so ubiquitous that the individual message gets lost? Are advertising agency executives beginning to rethink traditional media and appreciate its known delivery, reach, and measurements?
Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley sits down for a candid one-on-one conversation with Colin Kinsella, CEO of Havas North America, an AdWeek U.S. Media Agency of the Year, MediaPost’s Media Agency of the Year, and one of the most influential ad agencies in the world.
Kinsella made headlines in a recent interview with his comments on digital’s reliability. “A lot of buyers want to get back into TV, radio, out-of-home, and print because they feel like digital can get lost,” he said. “The most accountable media turned into the least accountable media and the most filled with fraud.”
Are advertisers getting what they paid for with digital? Can they see radio as the smart, efficient way for their brands to reach consumers? What does this mean to broadcasters, especially as digital buys become more and more important to budgets and the bottom line?
Caroline and Colin will discuss this and other issues facing the industry as we try to not just keep, but grow, our share of media placement. It’s a conversation that may have you rethinking your approach to marketing plans and next year’s budgets.
Regarded as a visionary leader, Kinsella has gained a reputation over his career for client-first thinking that increases innovation and sustainable success. He has held positions of increasing authority at some of advertising’s most admired and respected companies.
Before joining Havas, Kinsella served as CEO of Mindshare North America, a division of WPP’s GroupM. During his tenure, he managed client relationships across a diverse portfolio including Volvo, American Express, Unilever, and Nordstrom and orchestrated the global launch of The Loop, a data-infused “war room” that monitors data from over 100 sources in real time to drive strategy and track campaign success. In 2014, the innovative work produced by the company’s North American offices captured 34 industry awards and, in 2015, won the MMA Mobile Agency of the Year award.
Beasley was appointed CEO of Beasley Broadcast Group on January 1, 2017, after serving as interim CEO. She had been the executive vice president, CFO, treasurer, and secretary since 1994. She joined the company in 1983 as a director and served in various positions including business manager, assistant controller, and corporate controller. She currently serves as the joint board chair of the NAB Board and is a past chairman of the NAB Radio Board. In addition, Beasley is a member of the boards of BMI and the Broadcast Foundation of America.
Forecast brings together the best and brightest talent in broadcasting and advertising to forecast the coming year, and to discuss the trends and momentums that will affect ratings and revenue. From Washington to Wall Street, automobiles to mobile devices, Forecast focuses on what’s ahead in the broadcast community’s future and how to prepare for its opportunities and challenges.
This is the industry’s only forum that allows radio owners, CFOs, group executives, managers, and Wall Street analysts to gather for an open exchange on conditions and expectations for the coming year.
The conference concludes with the networking event of the year, the annual “Top 40” cocktail reception, honoring The 40 Most Powerful People in Radio.
Seating at the event is limited. You can save $200 if you register now at the discount early bird price. Click here.
A block of rooms have been secured at the Mansfield Hotel, directly across the street from the Harvard Club. Please click here to book your room today.