A Coachella Valley AM Gets More Revitalization


LOS ANGELES — Drive two hours east of downtown L.A., and you’ll hit the Coachella Valley — home to such cities as Palm Springs and Indio.

This is where a Class B AM has been using an FM translator to offer local listeners a Classic Hits format branded with the translator’s MHz frequency.

Now, the AM is acquiring a second FM translator in a move to boost its coverage in the shadow of San Gorgonio Mountain.

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