A Computer Brand Invests in Spot Radio


It’s known for its laptop computers and has a nearly 25-year heritage in the space.

Now, it is using Spot Radio to remind consumers in the market for a new device to consider its products, rather than those of Lenovo or HP.

New to the Spot Ten Radio report for the week ending March 13 is Dell. As Spring Break just ended for major universities across the Northeast, perhaps the timing was purposeful.

The effort puts Dell at No. 9, ahead of big spender Liberty Mutual Insurance.

And, speaking of Spring Break, what’s a beach without a Big Mac? McDonald’s is now in the Spot Ten again, while the Top 3 is steadily in place, as Indeed, Progressive and ZipRecruiter continue to display their preference to Spot Radio.