There’s not much fluctuation in the latest Media Monitors Spot 10 Radio report. But, there is a new entrant to the latest list that is a credit card brand. That’s welcome news for the financial services category. Which company is using spot radio to build awareness and cardholders?
As shown below, it is Discover Card, thanks to 21,364 spot plays detected by iHeartMedia-owned Media Monitors for the week ending Feb. 24.
Meanwhile, the usual players are still strong, with GEICO tops ahead of The Home Depot.
Here’s this week’s Spot Ten Radio report, in full: