A Debut Appearance at NAB, For Appear


It’s known for its media processing and delivery technology products, in particular outside of the U.S.

Now, the Oslo, Norway-based company has a U.S.-based team in place and its ready to make its stateside debut at the 2022 NAB Show in Las Vegas.

Appear, which will use booth location W8917 at the upcoming conference and expo, will be showcasing its newly released NEO20 higher-capacity software compression product. It  features HEVC transcoding for live distribution.

“The NEO20 is denser and 10 times more energy-efficient than a pure software transcoding solution,” the company says. “The plug and play solution offers accelerated HEVC transcoding simultaneously with AVC transcoding, simplifying server deployment and operation. With more computing power, the NEO20 offers even higher capacity than its predecessor, the NEO10.”

Designed to remove the complexity found in traditional server-based solutions, the Appear NEO series integrates management, transcoding and streaming functions.

“We’re excited to make our US debut and reunite with the industry at this year’s NAB Show,” Appear CEO Thomas Bostrøm Jørgensen said. “We’ve launched truly innovative solutions that are solving some of the key challenges experienced by broadcasters, telcos and production companies, and our expansion into North America will enable these companies to experience our innovative, future-proof solutions. We have huge ambitions to continue our growth trajectory and support the ever-changing needs of the industry—our expansion into the North American market is a fantastic and important milestone to support this goal.”

Since 2008, Appear has had a stateside presence via partner Sencore to deliver distribution and contribution products under the DMG brand. To scale up its North American business, Appear now has a team in Nevada, California and Minnesota, and recently appointed Ed McGivern as its North America General Manager and Mark Andrews as Vice President of Sales for North America.

“Sencore will remain a strategically important and valued partner for Appear in the region,” the company says.

Also on display at NAB will be:

X Platform: A high-speed video networking, enhanced IP security and advanced compression product for the remote production, contribution and distribution markets. “It can fulfil the demands of applications such as sports and e-sports broadcast and be used as a compression head-end for OTT, IPTV, broadcast and for high density satellite.”

XC Platform: A modular head-end platform for IPTV and broadcast, supporting content acquisition, compression, stream processing including scrambling and multiplexing, with distribution options for cable, satellite and terrestrial networks.