When the year closes and the spot plays are fully tabulated, two brands will likely compete for the No. 1 spot on Media Monitors’ Spot Ten Radio report for 2018.
One is GEICO. The other is the company that just jumped into the top slot in the latest report from the iHeart-owned ad tracking service.
Now at No. 1 with a powerful play count of 53,694 is The Home Depot.
They’ve best GEICO by more than 5,000 spot plays for the week ending 7 October 2018.
Meanwhile, big retailers JCPenney and Macy’s are ramping up their radio advertising, as is McDonald’s — the QSR category leader at radio for the week.
Keeping pace with Ronald’s burger palace is Subway.