A Drone’s Measured Move Into The Entertainment Business


A leading provider of drone services for “enterprise customers” has refined the way it wishes to work with the entire arts and entertainment industry — including broadcast media companies.

With that, Measure has launched Measure Media (M2), which the company calls “the first nationwide network of full-time drone pilots specializing in meeting the airborne storytelling needs of both small screen and big screen projects.”

The venture’s leadership – including Emmy Award-winning aerial cinematographer and M2 lead pilot Eric Austin – has provided drone-based aerial photography to leading television networks, film producers and consumer brands since the earliest commercial drone use nearly a decade ago.

Measure acquired Austin’s Helivideo Productions, a supplier of low-altitude aerial video for web, television and film, as a key building block of the M2 business.

In its first two months in operation, M2 has worked with clients including ESPN, ABC, CBS, NBC Sports and The Olympic Channel.

M2 focuses exclusively on supplying professional unmanned aerial filming services for both broadcast and recorded sports, live concerts, television, film and commercials. The company also furnishes dynamic, high-quality aerial visuals for brand marketing, 3D mapping and virtual reality needs.

“These services offer arts and entertainment clients a coast-to-coast, Hollywood-caliber alternative to small drone operators who serve only their own local markets,” the company says. “M2’s nationwide coverage enables clients to work with a single provider. Its affiliation with Measure also ensures expertise in navigating the complex regulatory landscape and provides the protection of the market’s strongest liability insurance coverage.”

M2 VP Jon Ollwerther says, “Drones have become as indispensable in today’s media environment as tripods and microphones, whether for creating visual special effects in big-budget films, producing cutting-edge brand campaigns or delivering other high-impact visuals that were impossible before the use of remote-controlled aircraft.”