In the last year, Connoisseur Media took a hard look at its collection of assets and made a decision to focus its entire business on a Maryland city that’s more of a Washington suburb than ever, and stations that touch the New York City metropolitan area from Connecticut and Long Island.
Now, the company headed by Jeff Warshaw is expanding. But, it’s not buying any additional radio stations.
Rather, Connoisseur is welcoming digital marketing staff, a substantial portfolio of accounts and key management platforms from Scorpion in an acquisition that combines digital operations under Connoisseur Media umbrella and takes a new name — “Ferocious Media.”
The assets purchased by Connoisseur are a portion of Scorpion’s 2017 acquisition of Driven Local, a digital marketing agency and Google Ads Premier Partner.
Serving as Ferocious Media COO is Kevin Szypula, who was Driven Local co-founder and most recently Chief Advertising Officer of Scorpion.
Ferocious Media is being marketed as a full-service marketing company providing website design, SEO, SEM, media buying, and display, video and audio advertising, among other capabilities.
“This is a significant step for our company,” Connoisseur CEO Jeff Warshaw says. “It allows us to bring a crackerjack operating team and hundreds of additional accounts into Connoisseur.”
Warshaw notes that Connoisseur started a digital marketing services company 10 years ago, and then merged with Driven Local. We are so happy to welcome Kevin back to the family.”
Connoisseur Media currently operates 13 radio stations and digital media solutions in Frederick, Md.; Nassau-Suffolk, N.Y.; and in New Haven and in Fairfield County, Conn.
It had owned stations in Montana and in Bloomington, Ill. The Illinois properties were sold to Neuhoff Media in October 2015. Then, on January 15, 2018, Connoisseur Media sold four stations in Connecticut to Red Wolf Broadcasting Co.
More recently, it made a deal in August 2019 to sell to Seven Mountains Media WSBG-FM 93.5 and Class D WVPO-AM 840, along with silent FM translator W276DG at 103.1 MHz.