A Fresh View On Network Radio’s Client ROI


At the close of the first half of 2017, there was concern among several network radio operations that the migration of affiliate radio stations from the now-defunct AMC-8 satellite to its replacement wouldn’t occur without several hiccups from stragglers and “Last-Minute Larrys.”

Now that the second half of 2017 is here, one network radio operation has set its sights on advertiser growth. As Skyview Networks EVP/GM Jeanne-Marie Condo sees it, Q3 and Q4 are looking strong. That’s all thanks to a new client perspective on the power of network radio and national ad sales.

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