A Fresh View On Network Radio’s Client ROI

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At the close of the first half of 2017, there was concern among several network radio operations that the migration of affiliate radio stations from the now-defunct AMC-8 satellite to its replacement wouldn’t occur without several hiccups from stragglers and “Last-Minute Larrys.”


Now that the second half of 2017 is here, one network radio operation has set its sights on advertiser growth. As Skyview Networks EVP/GM Jeanne-Marie Condo sees it, Q3 and Q4 are looking strong. That’s all thanks to a new client perspective on the power of network radio and national ad sales.

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