There’s a provider of social listening and intelligence software that is now monitoring more than 2,000 TV and radio sources across the planet within its platform.
The company offering the global tool is Digimind, which has a tool that now includes “enhanced listening and analytics capabilities to international offline sources.”
Digimind Social is designed to enable brands to access pieces of market knowledge other online analytics of importance to marketers. With real-time detection of online, TV, and radio mentions, “brands are able to easily understand public perception of their brand or market trends at any given moment,” the New York-based company says.
Digimind adds, “In modern organizations, heads of marketing, brand, communications, and consumer insights need to be the company leaders in understanding and communicating the current state of the brand and its market. In order to do this effectively, these individuals must rely on monitoring a vast array of disparate sources with varying degrees of data quality in order to piece together a brand picture. With Digimind Social, organizations have the assurance of 850 million online data sources, integrated with more than 2,000 TV and radio sources to provide the only comprehensive depiction of its brand reputation, consumer insights, and market trends in one place.”
Digimind Social achieves this through:
- Tracking a mix of international sources such as BBC, CNN, and Fox News as well as sources unique to 21 countries across North America, Europe, Africa and Asia, such as NBC, ABC, and CBS in the U.S.
- Monitoring any brand or topic mentioned by applying natural language processing (NLP) technologies in more than 61 languages
- Recording and processing 52,000 hours of content per day and delivering 1.4 billion lines of text per month
“With the shift to digital-centric strategies over the past decade, a plethora of marketing tools have been designed to focus on online data. But with 119.6 million television viewers and 268 million radio listeners in the US alone, traditional outlets are far from vanishing,” said Digimind CEO Paul Vivant. “With TV and radio source integration, Digimind Social breaks down data silos, and connects every piece of the customer centricity puzzle in one place.”
The updates to Digimind Social are also designed to enable marketers to meet their target audiences where they spend their digital lives. In the U.S., 85% of TV viewers watch programs while simultaneously engaging multimedia through a second screen, such as laptop, tablet, or smartphone. In order to get a 360-degree-view of consumer insights, organizations need to track the visibility of their brand through offline sources while tracking online reactions by these viewers to truly understand public perception.