A Golden Jump For The World’s Top QSR


There are some big moves on the Media Monitors Spot Ten Cable report, and one involves a company that also takes a big leap on the Spot Ten TV report.

The brand is none other than the Golden Arches.

McDonald’s, which is now back on the Spot Ten TV report in a big way, is now No. 6 on the Spot Ten Cable report, thanks to 34,057 plays logged for the week ending May 13.

This puts McDonald’s right in the thick of things, with the top 7 advertisers using spot cable all earning more than 30,000 spots and No. 1 advertiser Lowe’s clocking in with 37,953 spots.

The other big news: Kay Jewelers is in the Spot Ten Cable report this week, jumping from No. 20 to No. 10.