Since August 2016, Yesenia Bello has been the U.S Multicultural Sales Lead for one of the world’s biggest digital media companies.
For many in media, she’s also remembered for her many years at Telemundo.
Now, she’s taking a key multicultural sales role focused on African American and Hispanic programming at the No. 1 owner of radio stations in the U.S.
Bello has been named SVP/Multicultural Sales at iHeartMedia, and she’ll be working from New York.
However, she’ll have a lot of communication with iHeart’s Miramar, Fla., facility serving South Florida, where Enrique Santos, Chairman and Chief Creative Officer of the iHeartLatino initiative, is based.
Bello now reports to iHeart EVP of National Platforms Alan Korowitz, who says, “It’s a critical time for audio and media companies, with people having a variety of platforms vying for their attention. This is especially true for multicultural audiences.”
Asserting that iHeart reaches more Hispanic and African-American audiences than any other company, an unqualified statement offered by Korowitz, he says this explains the excitement in having some with Bello’s background and expertise spearheading iHeart’s multicultural sales efforts.
Bello will be in charge of developing sales opportunities with key multicultural advertisers and their agencies across iHeart’s broadcast stations, digital, podcast, events and Premiere Networks. Among the Premiere-syndicated shows she’ll be involved with are the WZTU-FM in Miami-based Tu Mañana and the English-language On The Move, both hosted by Santos; The Breakfast Club, geared for Urban stations; and the Steve Harvey Morning Show, a popular choice with Urban Adult Contemporary stations.
Before joining Google in August 2016, Bello spent nearly five years at Hulu, departing as National Multicultural Sales Manager in its N.Y. office.
From February 2004-November 2011, she served in various junior sales roles at NBCUniversal-owned Telemundo, from New York.