A Huge Radio Commitment From The Home Depot


When it comes to spot radio, certain brands stick out among others as big users of the original audio medium.

For the week ending Dec. 1, no one comes close to one retailer — The Home Depot.

By play count, it’s no contest: The hardware superstore chain is tops in the latest Media Monitors Spot Ten Radio report with some 72,410 commercials aired.

By comparison, No. 2 State Farm saw 46,352 spins for the week, as determined by the iHeartMedia-owned service.

The Home Depot’s biggest national competitor, Lowe’s, was No. 3 when discounting iHeartRadio.

Meanwhile, new at No. 10 is a new effort from O’Reilly Auto Parts.