A la Carte Option Preferred By Pay-TV Consumers?


A just-released study from a Boston-based research company suggests the concept of a la carte channels is preferred among TV consumers.

Hub Research conducted the study, “Let’s Get Ready to Bundle,” which gave respondents seven different potential structures for TV bundles—including the traditional pay TV approaches that exist today, along with several variations of “a la carte” network bundles.

Please Login to view this premium content. (Not a member? Join Today!)