A Lone Star Lasso Lands Christian Giant In Lubbock

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There’s a radio broadcaster in Texas that is celebrating 56 years of “of keeping him close by.” One year ago, as the religious nonprofit tells it, “The Lord opened a door” for the operation to expand with its purchase of three stations.


Now, this Houston-based operation is growing again, five months after adding an AM/FM combo in a town known as the home of Fort Concho. This time, it’s grabbing an FM serving Lubbock in a deal brokered by Bill Whitley of Media Services Group.

Houston Christian Broadcasters, which operates as its primary station KHCB-FM in Houston, is purchasing Class C2 50kw KEJS-FM 104.3 in Brownfield, Tex., from Barton Broadcasting Co.

HCB is paying $225,000 for the station, which serves the Lubbock market, ranked No. 168 by Nielsen Audio.

A format change is most certainly in the works, as KEJS presently brands itself as “Power 104.3” and airs a Tejano-focused format that includes a Sunday mariachi-focused block of music targeting Latinos of Mexican origin.

KHCB is a Christian Talk and Teaching station, and its programming will undoubtedly be heard on KEJS.

With KEJS’ sale, Manwela Barton exits radio station ownership, as Barton has no other broadcast interests. For Houston Christian Broadcasters, a large footprint of the Lone Star State is now even bigger.

In February, HCB acquired Springhill, La.-based Class B KTKC-AM 1460 and Class C2 KTKC-FM 92.9, which air a “True Country” format, from Leon Hunt for $200,000. The stations reach the Texarkana and Shreveport markets.

In June, HCB was a buyer once again, spending $205,000 for First Dallas Media’s KCRN-AM & FM in San Angelo. Whitley also served as the broker of record in the KCRN deal.