With Valentine’s Day approaching, national jewelry brands opted to use spot cable to help lure beaus into their stores to consider some silver for their lover.
Kay Jewelers and Zales are big brands using spot cable, as seen in the report for the week ending Feb. 11 from Media Monitors.
What other ad categories are actively using spot cable?
Auto insurance is a key category, as is QSRs, with Burger King and Taco Bell each present.
