A ‘Mega’ Deal For A Philly-area Translator


A 19-watt translator in the heart of Vineland, N.J. — the Latino hub of Southern New Jersey — has just been acquired by the owner of the leading Spanish-language radio station serving Philadelphia and the Delaware Valley.

The move will help bring some “AM revitalization” to Mega-Philadelphia in an area its Class B signal barely scrapes. But, this entire deal is contingent on a whole other agreement that has yet to be finalized.

WEMG-AM 1310 serves the Philadelphia DMA as “Mega 105.7,” in reference to the station’s Class D translator W289AZ in Camden, N.J.

The FM signal covers Philadelphia and its immediate vicinity — including the important Northeast Philadelphia corridor, the traditional home for the market’s first-generation Hispanic consumer and Spanish-preferred media consumer.

But, the Vineland, N.J., area has also long been a home for Philadelphia’s Latinos, and the translator doesn’t cover the municipality. Meanwhile, WEMG’s 1kw Class B transmitter provides a signal that begins to fade in Glassboro, just above Vineland on the drive down from Center City Philadelphia.

That problem will soon be solved with Mega’s addition of W277BA, at 103.3 MHz. The facility is licensed to Millville, the town just south of Vineland.

Mega-Philadelphia is acquiring the translator for $100,000, from Hope Christian Church of Marlton. 

That’s the entity that just agreed to sell an FM translator to Hearst Stations for the use of WBAL-AM 1090 in Baltimore. 

A 10% escrow deposit has been made by Mega-Philadelphia.

How will Mega bring its signal to Vineland? It seeks a contract that would put its Tropical WEMG-AM on the HD2 signal of 50kw Class B WENJ-FM “97.3 ESPN,” a massive signal that covers all of New Jersey south of Fort Dix and much of the Delaware beach cities.

A deal has not yet been consummated, and that’s contingent on this deal: Should Mega not land the HD2 signal for WENJ within a year, it can terminate the deal for the translator.

Mega-Philadelphia is headed by CEO Michael Sciore.