Utah Scientific has looked to the individual managing its western region to serve as its new VP of North American sales.
Troy Davis will continue to manage the Western region, while gaining oversight for the entire Utah Scientific sales operation in North America.
“Troy is the perfect choice to lead our North American sales operation into our company’s next growth phase as we continue to trailblaze the delivery of hybrid IP routing solutions,” said Dave Burland, President/CEO at Utah Scientific. “He understands the ‘language’ of customers and has a solid understanding of their needs in every corner of the continent. He’ll be able to draw on a deep reservoir of technical knowledge and experience to take our sales to new levels.”
Since rejoining Utah Scientific in 2003, Davis has managed sales territories across North America and currently covers the nine-state Western region — with responsibility for direct and dealer/reseller sales to call-letter broadcasters, as well as educational, telephony, corporate, and government customers.
Previously, he served for almost six years as regional sales manager at Vela Broadcast.
Prior to that, Davis began his career at Utah Scientific/Dynatech Video Group, where he held progressive engineering and sales engineering roles for almost 10 years.
“In the 15 years I’ve served at Utah Scientific, I’ve seen the company progress through many key product and technology advances to support our customers’ evolving requirements,” Davis said. “Today, broadcast and media customers are facing new challenges as they plot a course to all IP-operations, which translates to big opportunities for our hybrid IP/SDI routing systems that use the new SMPTE ST 2110 and SMPTE ST 2022 protocols.”