A New Stumble for Nielsen Shares?


On April 11, Nielsen‘s naysayers were eating crow.

A late March dip to $23.66 was seen amid rumours that both Apollo Group and Blackstone Group had each abandoned a plan to make a final offer for the audience measurement company.

Then came a report that suggested such talk was premature and that Apollo and Blackstone were still in the mix, sending Nielsen back toward $27.

Since April 11, however, Nielsen shares have been on the downswing, and the dips continued on Tuesday.

As of 3pm Eastern, NLSN was off 30 cents to $26.20. Volume was 1.92 million shares; average volume for Nielsen is 4 million shares.

Nielsen carries a 1-year target estimate of $27.94, so the company’s new normal is pretty much where NLSN was a month ago — a year-to-date high of $27.42.

Yet, it’s been downhill from there as word awaits on whether or not Apollo, Blackstone, or another entity will be taking Nielsen private once again.