A New Traffic Data Partnership Is HERE


HERE Technologies, a company known for its mapping and location platform services, has just announced a multi-year partnership agreement with iHeartMedia-owned provider of traffic, weather, news and sports reports.

Under the new partnership, Total Traffic & Weather Network (TTWN) will use HERE’s Traffic TMC tables to help power its traffic solutions.  Specifically, TTWN will use the TMC tables to pinpoint incident, event and flow data for their traffic websites, traffic applications, and automotive navigation. This will enable all TTWN partners to access traffic data and precise locations of traffic events.

The combined data offering will be available across multiple platforms including radio, television, automotive, online and mobile.

“Millions of commuters as well as hundreds of our radio, TV and automotive partners depend on TTWN every day for traffic information.  We value that trust and strive for strategic, best-in-class partners to continue to advance our offerings and deliver the most precise, real-time traffic solutions,” said Kevin Loftus, SVP of Operations at TTWN.  “HERE is an accomplished leader in mapping and location data, and we are excited to incorporate their resources to deliver TTWN partners with the most accurate, trusted and reliable traffic information available.”

“We are thrilled to enable TTWN to deliver reliable, accurate traffic updates to their millions of customers every day,” said Charity Rumery, Senior Director & Head of Automotive & Industrial Solutions at HERE. “TTWN is a critical ‘go-to’ resource for traffic updates and we’re honored to be chosen as their provider of traffic solutions.”