A ‘Polycultural’ Marketer Opportunity, From Horizon Media


As the U.S. becomes increasingly diverse and more people self-identify with more than one race, culture, or ethnicity, “Multiracial” is the fastest growing segment of the U.S. population. Accordingly, marketing practices that fully weigh brands’ needs to reach multicultural groups are critical, says Horizon Media.

As such, the media buying and planning organization notes that planning tools and data sets “must innovate and evolve with more speed, relevance, and resonance in engaging polycultural audiences.”

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