Programmatic is a word that has captured the attention of more media sales executives than ever before. Capturing digital dollars is essential for continued growth, and revenue climb. But, what are television and radio C-Suite executives contending with?
A just-released forecast and report from digital denizens at eMarketer provides some keen competitive insight into ad spending projections over the next two years. Video is powering “significant growth” through 2020, with the “vast majority of U.S. digital display ad dollars expected to transact programmatically by 2020.”