Fox News Channel employed former Alaska governor and VP candidate Sarah Palin starting in 2010 and just ended the relationship. According to a new study, she earned quite a bit more than a penny – per word – during her tenure with the cable news outlet.
According to the University of Minnesota’s Smart Politics service, Palin earned $1M annually, made 151 appearances (about one per week) and spoke more than 189,000 words.
It calculated her rate of pay as $15.85 per word.
Sean Hannity and Greta Van Susteren accounted for the majority of her appearnces – according to the survey, she was on each program 55 times, sometimes with a guest host. Hannity got more words out of the deal, however, topping Van Susteren by a total of 72,986 to 67,987. Between them, they accounted for slightly less than 75% of Palin’s total word count.
There were less than 20 total appearances on two of the network’s prominent offerings, Chris Wallace’s “Fox News Sunday” and Bill O’Reilly’s “O’Reilly Factor,” with less than 25K words invested on the two programs combined.
President Obama was the topic most often addressed – Smart Politics says he received 786 mentions, compared to 41 for Ronald Reagen and three for Abraham Lincoln.
RBR-TVBR observation: Once this writer gets going, he is more likely to be offered a cash bonus to STOP talking. We will take this opportunity to announce our willingness to accept $15.85 per word, written or spoken, or not written or spoken – the choice is entirely up to anybody willing to fork up the dough!