Across multiple Q2 2022 earnings calls, broadcast media executives noted that there’s an auto insurance specialist ad-sales slump taking hold. The category, more competitive than ever, has seen Liberty Mutual Insurance aggressively go after State Farm, Allstate and GEICO, as well as the top spot holder in the latest Media Monitors Spot Ten Radio report.
Thanks to 61,224 spot plays, Progressive takes the No. 1 position in the Spot Ten Radio rundown for the week ending August 7.
Progressive, which recently recruited actor Jon Hamm to co-star in its advertising campaign, is the lone auto insurer in the Spot Ten Radio report.
Other active users of Radio are two job-search brands: Indeed and ZipRecruiter.
New at No. 9 is Grainger.
