A Radio Pitch Making L.A. SBA Longevity ‘Posible’


Small business owners, in particular those owned by Hispanics, have been greatly impacted by the COVID-19-fueled “stay in place” policies which have forced many to shut down since mid-March.

Now, a radio station tied to Univision Communications‘ Los Angeles operation has responded with the launch of a Spanish-language radio program designed to offer current and aspiring small business owners the tools and information to start, grow and keep the lights on at a mom-and-pop operation.

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