A Radio Station’s Fight For Life


A Class A FM serving the resort communities of Lake Tahoe, Nev. and South Lake Tahoe, Calif., and its 1kw Class C AM sibling have been on the air since March 1974 and November 1956, respectively.

Thanks to shifting consumer habits and shrinking advertiser demand, these stations have had a hard time keeping the lights on. The COVID-19 pandemic only worsened the problem. Now, the stations’ owner has started a GoFundMe page to keep the operation from shutting down.

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