A ‘Refocused’ Univision Gets Upfront On Its Advertiser Benefits


NEW YORK — It’s no surprise that Univision Communications has a renewed sense of energy and, to some extent, confidence. With talk of an initial public offering in its past, along with its flirtation with millennial-focused digital media assets brought into the fold by former Chief Content Officer Isaac Lee, Univision is positioning itself as “America’s Hispanic Superbrand.”

That said, Univision is making big changes at two of its assets — its “junior” broadcast TV network, and its MVPD-distributed sports network.

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