‘A Renaissance For Native Advertising’ Could Combat Dollar Dip

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You’ve seen the forecasts: Radio and TV ad spending is projected to dip in the next few years as digital and online spending continues to increase.


But, what if broadcast media could stem that dollar slide thanks to cognitive technology that can put a metric on a mention? That’s what Veritone Inc. believes can bring new revenue opportunities to radio and TV stations, and the top artificial intelligence (AI) use cases for radio and TV were the key discussion points in a lively webinar conducted Thursday by RBR+TVBR Editor-in-Chief Adam R Jacobson.

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